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Reebok advertising campaigns
Reebok International Limited is a British producer of athletic footwear, apparel, and accessories and is a subsidiary of Adidas. The name comes from the Afrikaans/Dutch spelling of rhebok, an African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1960. The company's founders, Joe and Jeff Foster, found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling. Primarily selling its products in the U.K., in 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America. Reebok has marketed itself using a variety of ad campaigns.
== Terry Tate: Office Linebacker ==
The 6-foot-7-inch, 320 lb "Pain Train" ran through the homes of millions of viewers during the third quarter of Super Bowl XXXVII. The fictional character, Terry Tate dubbed the "Office Linebacker", showed inconsiderate co-workers who was boss.〔http://www.encyclopedia.com/doc/1P2-7671412.html〕
Fan favorite "Terry Tate: Office Linebacker" worked for the fictional company "Felcher & Sons", promoting office etiquette while wearing a Reebok product.
Reebok's "Terry Tate: Office Linebacker" campaign garnered global attention. More than 20 million "Terry Tate" films were downloaded from the Reebok website. The campaign was named the "Cannes Lions International Advertising Festival Golden Lion Award" winner, "Best Actor in a TV Commercial" and "Ten Most Liked and Downloaded Ads of 2003" by Advertising Age and "Most Likeable Ad of 2003" by (Today ).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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